Sunday, April 24, 2011

Brad Fallon Tribute to SEO


While living in Rio de Janeiro in 2006, I was frustrated that I couldn’t work as a foreigner in Brazil. I reasoned that if I could learn how to promote things on the Internet, then I could work from anywhere in the world in the American market as long as I could get an Internet connection. Imagining that even if I was old with one tooth and unable to walk, I could still make a living if I could simply lay in bed as an invalid with a laptop. I decided then and there that I would learn how to make a living online.

For the next couple of years, I burned through over $40,000 investing in online courses and live seminars struggling to crack the code on how to make a living on the net. Gurus lurked everywhere in wait for me to see their ads and lure me in to buy their over priced courses. Everything looked so shiny and I confess, I often took the bait. Over time I realized that most gurus where only good at selling their courses, Internet marketers were simply marketing to other Internet marketers. I gained a few general tips along the way, but most of the courses lacked real “how to” content or they made me feel I was jumping on a horse and riding in 50 directions at the same time.

Fresh air arrived when I came across some reviews about Brad Fallon, Stomping the Search Engines and SEO. Online marketers were raving about Brad and mentioned how much a course called “Stomping the Search Engines” about search engine optimization had made a difference for them. I finally found a place to order a copy of it for $300. Everyone’s review sounded like it was really old and out of print so I felt lucky I was able to still buy it.

When Brad Fallon’s course arrived, I found it to be an 8 hour audio interview with him going from the basics to more advanced methods on how to get your website to the top of the search engines for a particular keyword or keyword phrase. Brad even covered black hat techniques that some marketers tried in violation of the search engines terms of service. I found the course astounding. Brad spoke with such authority.

Since the Bose iPod Docking station came out years ago, I put one in my bathroom and listened to podcasts and educational courses every time I took a shower. When I purchased Brad’s course, it immediately became the only thing I listened to for a year and a half. I must have listened to that 8 hour audio course over 60 times. I listened to it in my car; I listened to it while jogging. To me, it opened a door that was worthy of my commitment.

I started experimenting with Brad Fallon’s techniques on some small time sites, sheepishly. I was so afraid that I’d make a mistake, so I’d build some links then sit back and wait hoping I wouldn’t be banned by the search engines. It was a slow agonizing process until I started to realize that the techniques were working. In fact, I found that by dedicating myself to the execution of his theories, I was getting websites to the top of the search engines at will. For the next few years, I dedicated myself more and more, going from local sites to helping multinational corporations and international broadcasting media companies get to the top of the search engines. I started devouring everything I could get my hands on in organic search until I lost all fear of SEO. I practiced my craft for a couple of years and during that time, I got everything to the top of Google that I desired. I always succeeded. It became child’s play. The Google algorithm was a joke to me, even though they claimed there were over 200 factors in their rankings. Whoop-tee-doo…I found that, like polititians, Google’s declarations about SEO were duplicitous.

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2 comments:

Kelly Felix said...

Laughed out loud picturing all these IM gurus lurking round every corner, snaring you into spending forty K.

Wow.

Brad's SERIOUSLY great. Almost up there with my good pal Mr Felix

Glen Woodfin said...

Hey Kelly, I think I'll be talking to Brad in the next couple of days. I'll be sure to mention you stopped by and tipped your hat.

Hey, by the way, you got $50 of that 40k for RJ. Ha.

I barely missed you in Atlanta at the Rennaisance. I did, however, meet Ryan.